CDI Digital Marketing & Product Specialist (H/F)

We’re looking for a team player who has a solid understanding of the marketing mix to promote our products line-up online and offline.  The ideal candidate will be a flexible, pro-active self-learner with a passion for detail who is comfortable working in a fast-paced consumer electronics environment.

The key responsibilities are:

• Develop and manage digital marketing campaigns to increase awareness and visibility of Ricoh Imaging’s products & services
• Oversee European social media strategy. Create and optimize content for the web and social networking accounts such as YouTube, Facebook, Instagram and Twitter
• Manage the development of sales support tools for the promotion on Ricoh’s products across Europe: e.g. sales support tools such presentations, brochures, specs sheets, case study, in-store POS materials, interactive displays, microsites
• Digital advertising and campaign tracking and recommendations to improve key metrics. Identify opportunities for growth within existing campaigns and recommend new areas for expansion
• Tracking of 360 and conventional camera market development and competitor activities, develop reports, analysis, provide insights of market & trends
• Create mobile/online banner adverting materials and oversee pay per click (PPC) ad management
• Train, educate, motivate a wide range of stakeholders including customers, colleagues, suppliers, distributors, and subsidiaries on the use of THETA 360 camera’s (employees, customers, distributors, partners, etc)

Other Marketing Activities might include:

• Management of Partner Network to expand business and engage with customers
• Support for the organization and assistance onsite for events
• Newsletter marketing & CRM optimization for promotions

• Flexible, pro-active self-learner with a passion for detail who is comfortable working in a fast-paced consumer electronics environment.
• Good knowledge and understanding of Social Media and the various ways of online communication activities.
• Perfect knowledge of Microsoft Office (Word, Excel, PowerPoint)
• Basic understanding of HTML coding / WordPress / Magento and other digital tools
• Knowledge of Adobe InDesign / Photoshop / Premiere Pro is a plus.
• Excellent level of English (daily business language) and French. German or Dutch is a plus.
• Interest in high tech products, photography and the Internet-of-Things.
• Business-driven character.